Spirit of Arizona
A Journey of Power, Purpose, and Respect
More than an electric truck, the Spirit of Arizona is a traveling ambassador for clean transportation, cultural respect, community resilience, renewable energy, and Arizona's shared future.
Where Arizona's stories meet its electric future.
The Spirit of Arizona transforms a custom-wrapped Rivian R1T into a moving classroom, conversation starter, and community resource. Its artwork connects electric transportation and clean energy with Arizona's landscapes, cultures, and traditions of resilience and stewardship.
As it travels throughout the state, the truck invites people to look closer, ask questions, experience electric transportation, and explore how cleaner energy can strengthen Arizona communities.
A story designed to travel.
From cities and rural communities to schools, public events and Tribal Nations, Spirit of Arizona takes electric-vehicle education directly to the people and places that make Arizona unique.
Experience the Spirit of Arizona.
See the vehicle, its design and its Arizona-inspired story come together on the road.
Video footage courtesy of Worldwide Drone Solutions , edited by DRIVE Electric Arizona.
More than a vehicle. An entire educational experience.
Follow the story from the inspiration behind the project to the cultural meaning of its design, then explore practical resources about electric vehicles and clean energy in Arizona.
The Spirit of Arizona Project
Learn how an idea for an electric vehicle wrap became a statewide traveling ambassador connecting clean transportation, cultural respect, community resilience, and Arizona's future.
The Meaning Behind the Design
Explore the Sun, Saguaro, Eagle, Horse, Butterfly, Rattlesnake, Turtle and other visual elements woven into the Spirit of Arizona, and discover the stories and values they represent.
Purpose, Mission & Core Values
Discover the principles guiding the Spirit of Arizona Project: respect, cultural integrity, stewardship, education, inclusion, collaboration and hopeful futures.
Arizona Latino Culture Hub
Celebrate the people, traditions and voices that are part of Arizona's story while connecting Spanish-speaking communities with accessible clean transportation information.
Native Nations
Explore Arizona's Tribal Nations and learn more about the Indigenous perspectives, relationships with the land and values of stewardship that helped inspire the Spirit of Arizona project.
Solar + EV
Arizona has abundant sunshine. Discover how pairing solar energy with electric transportation can lower household energy costs, reduce gasoline dependence and increase energy independence.
Cheaper. Faster. Better.
See why electric vehicles can cost less to fuel and maintain, deliver instant performance and offer a better everyday driving experience for Arizona families.
Designed to start conversations.
Spirit of Arizona creates an approachable way to connect technology, culture and sustainability with the everyday experiences of Arizona families and communities.
Spark Curiosity
The vivid vehicle design attracts attention and creates natural opportunities for conversations about electric transportation, charging and clean energy.
Connect With Arizona
The project grounds clean transportation in the landscapes, cultures, communities and everyday realities that make Arizona distinctive.
Make EVs Tangible
By bringing an electric vehicle directly into communities, Spirit of Arizona turns an abstract technology into something people can see, touch, explore and understand.
Follow the Spirit of Arizona across the state.
Look for the Spirit of Arizona at DRIVE Electric Arizona Ride & Drives, community celebrations, educational programs, sustainability events and other gatherings throughout Arizona. Come see the truck, meet our volunteers and experience electric transportation for yourself.