“Spirit of Arizona” — A Journey of Power, Purpose, and Respect
What began as a bold idea for a vehicle wrap has become a rolling ambassador for electric vehicles and clean energy, and the cultural heritage of sustainability and resilience that has long guided Arizona’s Indigenous peoples— the Spirit of Arizona. This custom-wrapped Rivian R1T isn’t just an electric truck — it’s a traveling story, inviting Arizonans to experience the savings and the promise of a cleaner, stronger future.
From Concept to Design
The project started with a clear purpose: create something that would turn heads, spark conversations, and carry our mission across the state. We envisioned a design that would speak to every Arizonan — in cities, rural communities, and tribal nations — using visual symbols that honor the state’s diverse cultures and deep connection to the land.
The final wrap blends powerful imagery — the Sun, Saguaro, Eagle, Horse, Butterfly, Rattlesnake, and Turtle — each chosen for its cultural meaning and universal message of resilience, transformation, vision, and balance. Five QR codes built into the design make the truck interactive, linking directly to EV education resources, Spanish-language content, and a dedicated section for Arizona’s Native Nations.
Our Mission
At DRIVE Electric Arizona, our mission is simple yet transformative: demonstrate to all Arizonans the benefits of electric vehicles. That means more than just sharing technology — it means sharing stories in ways that connect across languages, experiences, and traditions. We are committed to speaking respectfully and inclusively, reflecting the voices of the diverse audiences we serve.
Our Vision
We see a clean energy Arizona where families save money, children breathe cleaner air, and communities thrive with new industries and better jobs. We believe that every step toward electrification is a step toward stronger, healthier, more resilient communities. The Spirit of Arizona is both a symbol of that vision and a tool to help make it real — sparking conversations at events, in parking lots, and on the road.
Our Values
Community is at the heart of everything we do. We honor Arizona’s Latine and Indigenous cultures not as side notes, but as integral voices in shaping the state’s clean energy future. The Spirit of Arizona design reflects this value — carrying imagery that is meaningful, respectful, and representative of Arizona’s cultural richness.
A Journey Just Beginning
From its first event to its last mile, the Spirit of Arizona will be a moving classroom, conversation starter, and bridge between worlds — from past to future, from tradition to innovation. Every scan of its QR codes opens a new door: learning how EVs save money, how solar can power your car, and how clean energy benefits every community.
We invite you to see the Spirit of Arizona in person at upcoming DRIVE Electric Arizona Ride & Drive events across the state. Come for the conversation, stay for the inspiration — and maybe take the first step toward driving electric yourself.
📅 Upcoming events: DriveElectricAZ.org